Challenges and Opportunities for the Circular Economy Packaging Industry

circular economy packaging

The packaging industry plays a critical role in our modern lifestyles, protecting goods, preserving foodstuffs, and facilitating commerce. By 2024, the global packaging market is forecast to reach $1 trillion in value, fueled by rapid urbanisation, the emergence of e-commerce, and the expanding middle classes in emerging economies. With heightened government attention and increasing competition, packaging firms have begun to reconsider their social and environmental responsibilities. A new business model known as the circular economy is emerging to improve the overall industry and make packaging more sustainable and socially beneficial. This business model is driven by society's benefits and eliminates design waste.


The concept of circular economy requires creative solutions that go beyond the traditional three R's of reduce, reuse, and recycle. To achieve this goal, the packaging industry should promote and encourage new initiatives to meet the goals of this new paradigm. However, a significant challenge remains: achieving this goal will take considerable innovation and collaboration, and the packaging industry should be aware of the opportunities for improvement. Here are some ways to make the transformation from traditional to circular more efficient.

Proposition innovation is the most radical type of innovation. It involves radically rethinking products and services and finding new ways to get them to customers. This type of innovation is often accompanied by new business models, such as leasing or renting products. Until a decade ago, many companies were wary of adopting such models. However, many have been met with success. To create an efficient circular economy, businesses need to understand what customers want.

Innovative sustainable packaging will aim to reduce food waste, enhance food quality, prevent chemical contamination, and ensure that the product remains safe to eat. These innovations should also address persistent plastic waste and the need to save oil and food materials resources. In this way, companies can create innovative sustainable packaging solutions that will benefit the environment and society at large. If all stakeholders are involved, the potential of circular bio-economy innovation is enormous. It is vital to identify and implement solutions that support this model and encourage a circular economy in packaging.


The circular economy requires collaboration across stakeholders in the value chain. This is often difficult to achieve because players at different ends of the value chain seldom engage. Additionally, circular innovations can be costly and slow to gain adoption. To overcome these barriers, companies can create a collaborative ecosystem. Singapore, for example, has been implementing a number of collaborative initiatives. The biggest challenge lies in coordinating multiple sectors. In order to effectively collect packaging, for example, consumer brands must collaborate with waste management companies.

As the food industry continues to embrace sustainable packaging, collaborations are crucial to achieve this goal. As such, firms must recognize the need for collaborations and the potential benefits of these partnerships. This article outlines the different roles and characteristics that collaborations should include, as well as the typical set-up process. Empirical evidence is provided for all six steps, seven partner characteristics, and 11 roles of collaboration in the circular economy. Collaboration is vital for the advancement of the circular economy, and this article outlines some of the most important aspects of these partnerships.

A number of initiatives are being undertaken to encourage more businesses to use sustainable packaging. Some of these are vertical networks with the goal of developing a new packaging reuse/recycling system, while others are horizontal and focus on improving packaging technologies. In addition to formal collaborations, informal partnerships are being established between food companies and other companies. For example, a recent initiative by the World Wildlife Fund (WWF) in Singapore will promote collaborative action and an innovation hub that aims to foster new innovations in reusable packaging.


In order to achieve a circular economy, companies must reduce their use of non-renewable materials. The circular economy aims to collect and process materials once they have served their purpose, reducing waste and environmental impact of packaging. Developing an EPR scheme requires strong collaborations across the value chain. Companies can start the circular economy process by focusing on five key areas:

By 2030, more than 60 stakeholders worldwide are expected to have made a commitment to the circular economy. While brand owners are making changes to reduce their waste, resin suppliers are also taking a proactive role. Companies like Shell Polymers, for example, are actively promoting pyrolysis, an innovative recycling method. These companies also have polymer experts in leadership positions in key associations. They can help converters and manufacturers meet their goals.

The 11th GPCA PlastiCon, which will be held in Dubai in March 2018, will highlight the role of plastics in building a closed-loop economy. The event will explore the role of plastics in creating jobs and diversification, and its contribution to global sustainability goals. So, what can businesses do now? Read on. Here are some examples. Consider recycling plastic packaging. And start using the circular economy today!

The chemical industry has long stepped forward with sustainability and circularity initiatives. By embracing recycled materials, the industry has made strides toward reducing the amount of virgin plastic in the world. By 2030, it is expected to decrease by nearly 45%. And it's not just companies, but consumers are also making a difference. Businesses should take notice and implement new measures to reduce the amount of virgin plastic. If they don't, the change will be too late.


The principles of the circular economy include the reuse and recycling of products, as well as biological recycling. Complementary solutions are available to address these challenges and integrate these into existing sustainability efforts. Circule(tm) packaging is fully compostable and made from sustainable biobased feedstocks. These are just a few examples of packaging that incorporates circular economy principles and is fully compostable. The benefits of complementary solutions for packaging can be seen in a variety of ways.

The plastic packaging initiative was the first of its kind, which included representatives from the entire global plastic packaging value chain. The aim was to gain a deeper understanding of how plastic packaging material flows throughout the world and how circular principles can be leveraged to benefit the entire supply chain. In 2013, the foundation published the second edition of Towards the Circular Economy, a report that quantified the economic benefits of implementing circular principles in the fast-moving consumer goods sector. The report also highlighted the linear consumption patterns of the global plastic packaging industry, which sends over USD 2.6 trillion annually to landfills and incineration facilities.

Another complementary approach to circular economy packaging is the LCA. LCA enables the identification of intermediate milestones to improve the overall effectiveness of circular strategies. For example, a study on C2C packaging and its use in the food and beverage industry found that the reuse of plastic packaging can significantly improve the economic performance of companies. However, LCA requires the application of a complex and comprehensive methodology in order to reach the C2C vision.


The economics of material circularity has become an increasingly important topic for the environmental movement, as we strive to minimize our impact on the environment. Most companies and small supermarkets pay fixed contributions to the Packaging Waste Fund (PWF), which compensates them for collecting plastic packaging. In 2015, the amount of compensation received per ton of plastic packaging was 677 EUR. While this figure is still small, it is indicative of the growing interest in circular packaging, and it will likely be important to monitor this cost in a sustainable manner.

According to the Ellen MacArthur Foundation, 50% of consumers are willing to pay more for eco-packaging and furniture. In addition, a study shows that this approach increases sales revenues by up to 50%, as well as for wood. In the same study, it is estimated that an additional 16,755 EUR of revenue per year could be realized from packaging materials and wood sales. This amount equates to over 72212 EUR of profit per year.

The environmental benefits and costs of circular economy packaging are numerous and diverse. In a study conducted by Da Cruz et al., the financial benefits of packaging recycling in Portugal were evaluated. These results also allowed researchers to evaluate the profitability of capital investment and determine the costs and benefits of the investment. They also uncovered how different companies' packaging systems could improve the environment. If the environment becomes cleaner and more efficient, businesses will see a reduction in energy costs and waste management expenses.


Towards a circular economy, packaging should be designed for reusability. This means that the packaging should be fully compostable or biodegradable. Using the principles of circular economy, packaging can be designed to maximize sustainability while reducing its environmental impact. Circular packaging solutions integrate the principles of circular economy into sustainability efforts. Circule(tm) packaging, for example, is made with biobased feedstocks and is fully compostable.

One example of circularity in flexible packaging is Apeel, an innovative plant-based coating that eliminates single-use plastic wrap from fresh produce. Apeel is a plant-based coating that mimics the natural defences of produce, slowing down water loss and oxidation, the two leading causes of food spoilage. The technology is currently available as a practical resource and as educational materials for consumers. Further research is needed to determine its viability and benefits.

By adopting the principles of circular economy, consumers, businesses, and communities will experience higher quality of life. This will help to lower costs while promoting economic growth. Furthermore, it will enhance sustainability by decoupling economic growth from resource use. By 2030, carbon-dioxide emissions are projected to fall 48 percent and 83 percent by 2050. These reductions would come from an array of sources, including electric vehicles, food wastage, urban planning, and renewable energy.

Related Posts

A Circular Economy Book Review
How the Circular Economy Action Plan Will Affect the Automotive Industry
New Approaches to Circular Economy Waste Management
Rethinking Shared Economy Products